Tuesday, April 22, 2025
Winning Hearts, Not Just Wallets: Small Business Tactics That Actually Keep Customers Engaged
When most small business owners think about customer engagement, their minds race to discount codes, follow-up emails, or maybe the occasional social media post. But in the modern customer’s eyes, that’s the baseline. Today’s consumers are emotionally sharper, digitally overloaded, and constantly comparing experiences. That means genuine engagement has less to do with how often you pop into someone’s inbox and more to do with how deeply you fit into their life. If a small business can tap into the
